Reason #2 Why Training Materials Aren’t Just for Training: Brand Awareness

It’s easy to fall into a pattern in which training takes place on a project-by-project basis, and team members are taught only what they need to know in the short term.  What about using internal training materials to help your team members understand what your organization stands for, and how it really operates?  Building this sort of big picture understanding into internal training materials can not only give employees an broader understanding of company culture and operations, but can actually result in a better grasp of how more finite tasks should be completed.

Training materials that build brand understanding internally should:

  • Encompass the values promoted in your organization.
  • Discuss where your organization would like to be in the future.
  • Shed light on the type of people who work for your organization, as well as their strengths.
  • Take stock of the types of clients and partners you’d like to have.
  • Speculate about the types of projects you’d like to work on.
  • Identify the type of reputation you’d like to have as an organization.

Teaching specific skills and knowledge is obviously important.  However, learning about what one does and how one does it can be greatly bolstered by a quick glimpse of why, and is well-worth a little extra time and effort.

Amy Leask is VP of Enable Education, and a great believer in “big picture” thinking.


Brand Awareness 1 Company Culture 3 Training 3