Why Are You Wasting Your Time Without Learner Personas?

The most successful advertising and marketing professionals all share a common secret to their success: They utilize personas to gain a deeper understanding of their customers' pain points and needs, and to tailor messaging that compels them to adopt or use their products. The most effective training adopts this same solution to performance problems - they place the learner and their needs at the center of their training design, making training focused, impactful and desirable.